Building CRM knowledge and earning credentials

 Hello everyone and welcome back to another blog entry. This week I will be talking about building CRM knowledge and earning credentials from salesforce. The 3 modules that I took on salesforce included the marketing cloud, marketing AI and digital advertising.

Course 1: The marketing cloud

This module was based on creating customer experiences that strengthen relationships and help to grow your business. I think that creating memorable customer experiences is essential as it helps you to understand each customers attributes, behaviours and it also allows you to personalise interactions with customers. It is important that you engage with your customers in real time and adjusts your emails to them based on what you know about them i.e. don’t make emails so general, make it a more personal experience. Having all your data in one place is very resourceful as artificial intelligence and automation can then create smart digital experiences. By having this strong relationship with customers, it helps to grow revenue as the customer will return to your service and be loyal. This also means that they don’t have to go and tell another company lots of details about themselves as you have all these details kept in the marketing cloud.

Course 2: Marketing AI

This module was based on how generative AI is transforming the future of marketing. Using marketing AI helps to boost creativity and ensure efficiency. Content creation has grown greatly since AI has been introduced. It is much easier to be efficient with your content and creations. I believe this is a great idea in marketing as it saves hours of writing briefs and coming up with content ideas in the hopes of optimizing performance. Scaling AI helps to increase productivity. This helps with email content generation therefore improving customer engagement and overall marketing efficiency. When using AI, you can trust the content and accuracy of what you’re using as it comes from first party data that was collected with the customers consent.

Course 3: Digital advertising

This module was based on learning how to deliver successful digital advertising campaigns. Digital advertising allows marketers to reach their customers. To deliver memorable digital advertising campaigns the marketer must take time to understand their audience to help make it more memorable. First party data is gathered from customers such as names and purchase information. This valuable data helps to segment your audience. You should also optimise your advertising spend. This is essential to reduce financial waste. In order to help minimise you’re spending you should consider what audiences you are not targeting. For example, if you don’t aim to target the older generations then don’t pay for radio advertising. I think the best option for digital advertising is to use the most popular social media platform relevant to the age demographic you are trying to target. By acquiring new customers this also helps with return on investment. To do this you should aim to target a group of customers with similar attributes and behaviours to your existing best customers.

 

By completing and learning about these 3 modules I have further developed my knowledge and understanding of new topics. I believe that the marketing cloud, AI and advertisement are 3 very interesting topics and I can use this knowledge further in other modules I carry out in college.