Search Engine Optimisation

 Hello everyone and welcome back to another weekly blog! Today I will be talking about search engine optimisation and I will also give you 10 tips for how a business can improve their website ranking.  

The link below contains more information on search engine optimisation:

https://www.google.com/search?sca_esv=583408504&rlz=1C1JZEV_en-gbIE921IE921&hl=en-GB&q=search+engine+optimisation+youtube&tbm=vid&source=lnms&sa=X&ved=2ahUKEwimlaOE1MuCAxUHWEEAHQe0BisQ0pQJegQIDBAB&biw=1280&bih=585&dpr=1.5#fpstate=ive&vld=cid:e5df76cc,vid:hF515-0Tduk,st:0

Search engine optimisation is defined as the process of improving your website to increase its visibility and attract customers. The better visibility you have on your website the more likely your website name will be found and clicked into. I will now begin to discuss 10 tips that you can use to boost your website ranking. Who doesn’t want their website to get more attention!?

1.        Understanding your online customers.

You need to put yourself in the mind of a customer. Think to yourself how would I search this product if I were to look it up. This will give you an idea of what keywords to use to target customers on your web content.

2.      Update your content regularly.

Constantly updating your website will encourage search engines to visit your website more often. You should keep an eye on your content and remove any older content that is no longer relevant.

3.      Get referrals from other websites.

When it comes to ranking web pages a search engine will look at what other websites link to your website. Getting a referral from an external website is a vote of confidence to search engines, especially if it comes from a well known website with a big following.

4.      Use meta tags in your content.

These tags are pieces of website coding that doesn’t appear on your website. These tags are very important as they tell search engines extra information on what your content within your website is about.

5.      Improve your websites loading speed.  

The speed of how your website loads directly impacts your rating. Some things that can help improve the speed of your website include moving to a better host, reduce the file size of your web page and also delete any unnecessary 3^rd party scripts.

6.      Try content partnership.

Having a content partnership makes your website promotion twice as powerful. This will in return give your website more links and social media shares.

7.       Use concept visuals.

Having visuals makes processing information easier for viewers. Visuals such as photos, videos or even graphs help to grab people’s attention and it is a nice break from just seeing pages of words.  

8.      Regularly check for broken links.

Making sure all inbound and outbound links still work is crucial in improving a customers experience on your website. Broken links will annoy your visitors and make them go to a different website for the information they are looking for.

9.      Vary your content.

It is important to vary the type of content you post to your website. This will help you to reach a wider target audience and increase traffic to your website. This will also boost dwell time and encourage people to stay on your website for longer as they have various different things to view.

10.   Strive for a featured snippet.

Snippets are very important for boosting your website ranking. This means that google puts a snippet at the top of a search engine page to provide an answer to a certain query. The snippet will be pulled from one of the top 10 results that appear on the first page.